GEMA CALENDAR

Plan ahead. Stay connected.
Your live hub for GEMA Awards, events, and programs across the global entertainment marketing industry.

Be sure to check back often for updates, new details, and exciting additions as the year continues to take shape.

JANUARY 2026

January 2026

Program

GUIDE MENTORSHIP PROGRAM

๐Ÿ“ Virtual

Grow Faster Together โ€” Join the GUIDE Mentorship Program

A unique mentorship experience connecting rising talent and established leaders across entertainment marketing. Designed for meaningful growth, perspective, and professional momentum.
Mentees: This program is a benefit of membership.

January 29, 2026

EVENT

GEMA @ Mahjong Mingle

๐Ÿ“ Los Angeles, CA

GEMA proudly supports Doverlaneโ€™s inaugural Mahjong Mingle, a Lunar New Year celebration sponsored by AAPI leaders at BIEN and CREATE.

January 30, 2026

EVENT

GEMA @ MusiCares Person of The Year

๐Ÿ“ Los Angeles, CA

This special evening will honor Mariah Carey for her creative legacy and philanthropy, while raising funds to support the health and well-being of the music community. GEMA is proud to show up in support of the music industry.

Let us know if youโ€™re attending!

FEBRUARY 2026

February 5, 2026

Awards

GEMA Awards: Content Creator
Open for Entries

Honoring the creators who drive entertainment marketing through authentic storytelling, community influence, and platform driven creativity.

February 3, 2026

Awards

GEMA AWARDS: General Entertainment – North America
Open For Entries

Honoring excellence in television and streaming marketing and creative, across North America.

February 5, 2026

Awards

GEMA Awards: General Entertainment – India
Open For Entries

Recognizing creative and strategic excellence in marketing across television and streaming, celebrating the storytelling and innovation shaping Indiaโ€™s on-screen entertainment landscape.

February 10, 2026

Awards

GEMA Awards: General Entertainment – Latin America
Open For Entries

Honoring excellence in television and streaming marketing and creative, across Latin America.

February 17, 2026

Awards

GEMA AWARDS: General Entertainment – Local
Open For Entries

Honoring excellence marketing and creative, across Local television.

February 26, 2026

EVENT

GEMA NIGHT:
INDUSTRY & CREATIVE
INSIGHT + COMMUNITY

๐Ÿ“ Los Angeles, CA

Come for the deep dive into craft, stay for the industry insights, then connect with others shaping the industry. Designed for closer conversation and connection – limited seating available.

MARCH 2026

March 2026

EVENT

GEMA Member Meeting

๐Ÿ“ Virtual

GEMAโ€™s Annual Member Meeting brings our community together to reflect on the year behind us, share whatโ€™s ahead, and connect around the work shaping entertainment marketing. This gathering is designed for members to engage, align, and stay connected to the future of GEMA.

March 10, 2026

Awards

GEMA Awards: General Entertainment – Global
Open For Entries

Recognizing creative and strategic excellence across television, streaming, and theatrical film worldwide.

March 12, 2026

Event

GEMA @ GDC

๐Ÿ“ San Francisco, CA

CHANGE THE GAME.

The GDC Festival of Gaming is where the entire B2B games industry comes together. From design and code to publishing, marketing, and investment, itโ€™s a place to learn, connect, collaborate, and shape the future of games.

Let us know if you are attending!

March 14 – 15, 2026

Event

GEMA @ SXSW

๐Ÿ“ Austin, TX

GEMA Suite

SXSW moves fast! GEMA will be creating space to slow down-bringing entertainment marketers together to connect, share, and reset between moments. More details on the GEMA Suite at SXSW coming soon…

March 17, 2026

Awards

GEMA Awards:
Video Games
Open For Entries

Celebrating the creative and strategic campaigns that donโ€™t just launch gamesโ€”they create global fandoms and shape the future of entertainment marketing.

APRIL 2026

April 18-22, 2026

Event

GEMA @
NAB

๐Ÿ“ Las Vegas, NV

GEMA will be on the ground at NAB, connecting with the entertainment marketing community where ideas, innovation, and industry conversations come together.

Let us know if youโ€™re attending!

April 24, 2026

Event

GEMA JURY DAY – Europe

๐Ÿ“ Amsterdam, NL

An invited jury of senior European creatives and strategists convenes in Amsterdam for an in-depth review of the nominated work, determining who will take home GEMA Gold.

MAY 2026

May 2026

Event

GEMA Session:
Sports Marketing

๐Ÿ“ New York City, NY

Join your industry at one of our monthly, focused sessions series exploring the craft and strategy behind entertainment marketing.

May 2026

Event

GEMA ACADEMY: PRO INSIGHT SESSION

๐Ÿ“ New York City, NY

Hands-on sessions focused on craft, strategy, and real-world application. Built for professionals who want insight they can actually use.

May 26, 2026

EVENT

GEMA @ Sports Emmys

๐Ÿ“ New York City, NY

Supporting the recognition of excellence in sports television programming.

Let us know if you are attending!

May, 2026

Event

EMPOWERHER
Honors Fundraiser

๐Ÿ“ Los Angeles, California

A fundraiser honoring the women driving impact in entertainment marketing.

JUNE 2026

June 3, 2026

Event

GEMA EUROPE:
A Day of Industry Perspective, Creative Insight & Community

๐Ÿ“ Amsterdam, NL

A thoughtfully curated day of GEMA Sessions and GEMA Academy Pro-Insight conversations, designed for exchange, perspective, and peer connection โ€” concluding with the GEMA General Entertainment Europe Awards and a 70th anniversary celebration.

June 3, 2026

Event

gema academy: pro insight session

๐Ÿ“ Amsterdam, NL

RSVP-only, hands-on sessions designed for deeper learning, creative craft, and practical application.

June 3, 2026

Awards Show

GEMA AWARDS CEREMONY: GENERAL ENTERTAINMENT โ€“ Europe + 70th Celebration

๐Ÿ“ Amsterdam, NL

An evening honoring Europeโ€™s top work and celebrating 70 years of GEMAโ€™s legacy in entertainment marketing.

June 4, 2026

Event

GEMA SESSION

๐Ÿ“ Los Angeles, CA

Join your industry at one of our monthly, focused sessions series exploring the craft and strategy behind entertainment marketing.

More information coming soon!

June 9, 2026

Awards

GEMA Awards: General Entertainment – ANZ
Open For Entries

Recognizing creative and strategic excellence in marketing across television and streaming, celebrating the storytelling and innovation shaping ANZโ€™s on-screen entertainment landscape.

June 11, 2026

Awards

GEMA Awards: General Entertainment – ASIA
Open For Entries

Recognizing creative and strategic excellence in marketing across television and streaming, celebrating the storytelling and innovation shaping Asiaโ€™s on-screen entertainment landscape.

June 26, 2026

Awards

GEMA Awards Ceremony: General Entertainment – India

๐Ÿ“ Mumbai, India

An evening honoring Indiaโ€™s top work and celebrating 70 years of GEMAโ€™s legacy in entertainment marketing.

JULY 2026

July 2026

Event

GEMA AWARDS:
JURY DAY

๐Ÿ“ Los Angeles, CA

One day. Multiple juries.

Senior creative and marketing leaders across television, streaming, film, and video games convene in Los Angeles for a full-day, invitation-only jury experience โ€” deliberating on the yearโ€™s most exceptional work and connecting with peers shaping the future of marketing.

Interested in jury?
Apply today!

AUGUST 2026

August 5, 2026

Awards

GEMA Awards: General Entertainment – AFRICA
Open For Entries

Recognizing creative and strategic excellence in marketing across television and streaming, celebrating the storytelling and innovation shaping Africaโ€™s on-screen entertainment landscape.

August 8, 2026

Event

MULTICON FOR GOOD
Powered by GEMA

๐Ÿ“ Los Angeles, CA

A creator-forward, consumer-facing experiential event bringing brands, agencies, and fans together to turn creativity into meaningful community impact โ€” supporting organizations like the GEMA Pathways Foundation.

August 20, 2026

Event

GEMA ACADEMY: PRO INSIGHT SESSION

๐Ÿ“ Los Angeles, CA

Hands-on sessions focused on craft, strategy, and real-world application. Built for professionals who want insight they can actually use.

August 20, 2026

Event

GEMA Session

๐Ÿ“ Los Angeles, CA

Join your industry at one of our monthly, focused sessions series exploring the craft and strategy behind entertainment marketing.

August 30, 2026

Event

GEMA @ US OPEN

๐Ÿ“ Southampton, NY

This iconic tournament brings together world-class athletes, global brands, and leaders across sports and entertainment. GEMA is showing up to connect with our community and be present where creativity, culture, and live experiences intersect.

Let us know if you are attending!

SEPTEMBER 2026

September 2026

Awards

GEMA AWARDS:
SPORTS
open for entries

Honoring excellence in sports marketing across teams, leagues, and global entertainment brands โ€” recognizing work that builds fandom, elevates athletic storytelling, and shapes how audiences experience sport.

September 18, 2026

Event

GEMA ANZ Summit and Awards

๐Ÿ“ Sydney, AUS

Be sure to check back often for updates.

September 24, 2026

Awards Show

GEMA Awards: General Entertainment + 70th Celebration

๐Ÿ“ Los Angeles, CA

A global awards celebration honoring the yearโ€™s most exceptional General Entertainment and Video Games marketing โ€”celebrating the creative people advancing the craft โ€” followed by a 70th anniversary celebration marking GEMAโ€™s evolution alongside the entertainment industry.

September 24, 2026

Event

GEMA Session:
State of the Art | State of Design | State of the Industry

๐Ÿ“ Los Angeles, CA

Three signature sessions exploring the creative work inspiring audiences worldwide, the design language shaping entertainment marketing, and a forward-looking perspective on where the industry is headed next.

OCTOBER 2026

October 12-14, 2026

Event

GEMA
@ MIPCOM

๐Ÿ“ Cannes, FR

This global market brings together content creators, distributors, and executives shaping the future of television and streaming. GEMA is showing up to connect with our international community and be present where the business of entertainment comes together.

Let us know if youโ€™re attending!

October 15, 2026

Event

GEMA SESSION:
Empowering Women in Entertainment

๐Ÿ“ London, United Kingdom

Presented by EmpowerHER, this session offers an open conversation on the realities, opportunities, and evolution of womenโ€™s careers in entertainment marketing.

October 15, 2026

Event

GEMA AWARDS: general entertainment – UK Nominations Night

๐Ÿ“ London, UK

An evening celebrating the nominees and bringing the community together ahead of awards season.

October 15, 2026

Event

GEMA NIGHT: INDUSTRY & CREATIVE INSIGHT + COMMUNITY

๐Ÿ“ London, UK

A hands-on pro insight session focused on the creative craft behind standout entertainment marketing work, from concept to execution.

October 16, 2026

Event

GEMA AWARDS:
Jury Day

๐Ÿ“ London, UK

GEMA Awards: General Entertainment – UK

Bringing together leading creatives and marketers to review the nominees and select the winners. Apply to become a juror today!

NOVEMBER 2026

November 5, 2026

Event

GEMA Africa Summit and Awards

๐Ÿ“ Johannesburg, ZA

Celebrates the top entertainment marketing campaigns, teams, and creatives from across the region

November 20, 2026

Awards

GEMA Awards Ceremony: General Entertainment – Asia

๐Ÿ“ Singapore, SEA

An evening honoring Asiaโ€™s top work and celebrating 70 years of GEMAโ€™s legacy in entertainment marketing.

November 20, 2026

Awards Show

gema awards: General entertainment – UK +
70th Celebration

๐Ÿ“ London, UK

A gala evening celebrating the GEMA Awards in the UK while marking GEMAโ€™s 70 years of recognising excellence in entertainment marketing.

DECEMBER 2026

December 4, 2026

Event

GEMA @ Art Basel

๐Ÿ“ Miami, FL

This global art fair brings together artists, galleries, brands, and cultural leaders shaping contemporary creativity. GEMA is showing up to connect with our community and be present where art, culture, and storytelling converge.

Let us know if youโ€™re attending!

December 2026

Event

GEMA Session + Holiday Mixer

๐Ÿ“ New York City, NY

A community holiday celebration to come together, connect, and close out the year with GEMA.

December 2026

Event

GEMA Session + Holiday Mixer

๐Ÿ“ Los Angeles, CA

A community holiday celebration to come together, connect, and close out the year with GEMA.

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