GEMA CALENDAR

Plan ahead. Stay connected.
Your live hub for GEMA Awards, events, and programs across the global entertainment marketing industry.

Be sure to check back often for updates, new details, and exciting additions as the year continues to take shape.

JANUARY 2026

January 2026

Program

GUIDE MENTORSHIP PROGRAM

📍 Virtual

Grow Faster Together — Join the GUIDE Mentorship Program

A unique mentorship experience connecting rising talent and established leaders across entertainment marketing. Designed for meaningful growth, perspective, and professional momentum.
Mentees: This program is a benefit of membership.

January 29, 2026

EVENT

GEMA @ Mahjong Mingle

📍 Los Angeles, CA

GEMA proudly supports Doverlane’s inaugural Mahjong Mingle, a Lunar New Year celebration sponsored by AAPI leaders at BIEN and CREATE.

January 30, 2026

EVENT

GEMA @ MusiCares Person of The Year

📍 Los Angeles, CA

This special evening will honor Mariah Carey for her creative legacy and philanthropy, while raising funds to support the health and well-being of the music community. GEMA is proud to show up in support of the music industry.

Let us know if you’re attending!

FEBRUARY 2026

February 3, 2026

Awards

GEMA AWARDS: General Entertainment – North America
Call For Entries

Honoring excellence in television and streaming marketing and creative, across North America.

February 5, 2026

Awards

GEMA Awards: General Entertainment – India
Call For Entries

Recognizing creative and strategic excellence in marketing across television and streaming, celebrating the storytelling and innovation shaping India’s on-screen entertainment landscape.

February 10, 2026

Awards

GEMA Awards: General Entertainment – Latin America
Call For Entries

Honoring excellence in television and streaming marketing and creative, across Latin America.

February 17, 2026

Awards

GEMA AWARDS: General Entertainment – Local
Call For Entries

Honoring excellence marketing and creative, across Local television.

February 26, 2026

EVENT

GEMA NIGHT:
INDUSTRY & CREATIVE
INSIGHT + COMMUNITY

📍 Los Angeles, CA

Come for the deep dive into craft, stay for the industry insights, then connect with others shaping the industry. Designed for closer conversation and connection – limited seating available.

MARCH 2026

March 11, 2026

Awards

GEMA Awards:
Video Games
Call For Entries

Celebrating the creative and strategic campaigns that don’t just launch games—they create global fandoms and shape the future of entertainment marketing.

GEMA @ GDC Happy Hour

March 11, 2026

Event

GEMA @ GDC Happy Hour

📍 San Francisco, CA

Entertainment marketers finally have a place to meet at GDC. Join GEMA, Bien, Brokendoll, and Compadre in San Francisco for a Happy Hour and a Half – light bites, drinks, real conversations, and the people driving interactive entertainment forward.

March 12, 2026

Event

GEMA Session @ GDC Festival of Gaming

📍 San Francisco, CA

Play Beyond the Game: How Cross-Sector Marketers Are Driving Growth and Innovation in Interactive Entertainment.

The GDC Festival of Gaming is where the entire B2B games industry comes together. From design and code to publishing, marketing, and investment, it’s a place to learn, connect, collaborate, and shape the future of games.

GEMA SXSW

March 14, 2026

Event

GEMA @ SXSW Social Hour

📍 Austin, TX

GEMA Sessions presents: The Connections Between Brand, Design & Title

In partnership with MOCEAN, hear from entertainment brands aligning brand design, single-title, and multi-title strategy.

GEMA Members – attending SXSW? Let us know if you’re in Austin and we’ll send you an invite. Seats are limited

March 17, 2026

Awards

GEMA Awards: General Entertainment – Global
Call For Entries

Recognizing creative and strategic excellence across television, streaming, and theatrical film worldwide.

March 26, 2026

EVENT

Annual GEMA Member Meeting

📍 Virtual

GEMA’s Annual Member Meeting brings our community together to reflect on the year behind us, share what’s ahead, and connect around the work shaping entertainment marketing. This gathering is designed for members to engage, align, and stay connected to the future of GEMA.

APRIL 2026

April 18-22, 2026

Event

GEMA @
NAB

📍 Las Vegas, NV

GEMA will be on the ground at NAB, connecting with the entertainment marketing community where ideas, innovation, and industry conversations come together.

Let us know if you’re attending!

April 24, 2026

Event

GEMA JURY DAY – Europe

📍 Amsterdam, NL

An invited jury of senior European creatives and strategists convenes in Amsterdam for an in-depth review of the nominated work, determining who will take home GEMA Gold.

MAY 2026

May 26, 2026

EVENT

GEMA @ Sports Emmys

📍 New York City, NY

Supporting the recognition of excellence in sports television programming.

Let us know if you are attending!

JUNE 2026
GEMA Europe 2026

June 2+3, 2026

Event

GEMA EUROPE:
Industry Perspective, Creative Insight & Community

📍 Amsterdam, Netherlands

Two days bringing Europe’s entertainment marketing community together.

2 June | Shared Spaces Day
Local industry hosts open their doors across Amsterdam for intimate sessions and conversation — a warm-up to GEMA Day.
3 June | GEMA Day Europe
A focused day of craft, strategy, and industry conversation.

June 3-14, 2026

Event

GEMA @ The Tribeca Festival

📍 New York City, NY

The Tribeca Festival brought together independent film, television premieres, immersive storytelling, games, and live conversations across Manhattan. GEMA showed up to connect with our community and be present where creativity, culture, and storytelling converge.

June 9, 2026

Awards

GEMA Awards: General Entertainment – ANZ
Call For Entries

Recognizing creative and strategic excellence in marketing across television and streaming, celebrating the storytelling and innovation shaping ANZ’s on-screen entertainment landscape.

June 11, 2026

Event

GEMA Pathways:
LUX 2026 Celebration at Santa Monica College

📍 Santa Monica, CA

GEMA is proud to be a long time supporter of Santa Monica College’s CMD Student Showcase, a celebration of emerging creative talent featuring standout student work across film, animation, design, gaming, journalism, architecture, and interactive media.

June 11, 2026

Awards

GEMA Awards: General Entertainment – ASIA
Call For Entries

Recognizing creative and strategic excellence in marketing across television and streaming, celebrating the storytelling and innovation shaping Asia’s on-screen entertainment landscape.

June 26, 2026

Awards

GEMA Awards Ceremony: General Entertainment – India

📍 Mumbai, India

An evening honoring India’s top work and celebrating 70 years of GEMA’s legacy in entertainment marketing.

JULY 2026

July 3, 2026

Awards

GEMA AWARDS:
General Entertainment – UK
Open for Entries

Honouring excellence in television and streaming marketing and creative across the UK.

July 15, 2026

Event

GEMA Shared Spaces at 100 Thieves

GEMA Shared Spaces brings entertainment marketing leaders, creators, and storytellers together at the 100 Thieves Compound for an evening exploring how gaming, creators, and digital culture are reshaping fandom and community.

From featured sessions to a fireside chat, the night is built for real conversation and connection across the industry.

This event has limited seating.

July 23-26, 2026

Event

GEMA @ COMIC-CON

📍 San Diego, CA

GEMA is showing up at San Diego Comic-Con, where studios, creators, and audiences converge across film, television, gaming, and beyond.

From major announcements to fan-driven moments, Comic-Con is where culture unfolds in real time. GEMA is on the ground to connect with our community and be present where storytelling, marketing, and audience energy collide.

Let us know if you are attending!

AUGUST 2026

August 5, 2026

Awards

GEMA Awards: General Entertainment – AFRICA
Call For Entries

Recognizing creative and strategic excellence in marketing across television and streaming, celebrating the storytelling and innovation shaping Africa’s on-screen entertainment landscape.

August 8, 2026

Event

MULTICON 2026
Powered by GEMA

📍 Los Angeles, CA

MultiCon is a one-day fan convention and fundraiser celebrating the worlds we love with panels, experiences, creators, and community impact.

August 30, 2026

Event

GEMA @ US OPEN

📍 Southampton, NY

This iconic tournament brings together world-class athletes, global brands, and leaders across sports and entertainment. GEMA is showing up to connect with our community and be present where creativity, culture, and live experiences intersect.

Let us know if you are attending!

SEPTEMBER 2026

September 2026

Awards

GEMA AWARDS:
SPORTS
Call for Entries

Honoring excellence in sports marketing across teams, leagues, and global entertainment brands — recognizing work that builds fandom, elevates athletic storytelling, and shapes how audiences experience sport.

September 18, 2026

Event

GEMA ANZ Summit and Awards

📍 Sydney, AUS

Be sure to check back often for updates.

September 19 – 20, 2026

Event

GEMA @ Create & Cultivate Festival

📍 Los Angeles, CA

GEMA will be attending Create & Cultivate Festival through GEMA EmpowerHER, connecting with women leaders, founders, and entrepreneurs while building relationships that strengthen our community and support the future of entertainment.

Let us know if you’ll be there, we’d love to connect.

September 21 – 23, 2026

Event

GEMA @ D.I.C.E. Athens

📍 Athens, Greece

GEMA is proud to partner with the Academy of Interactive Arts & Sciences for D.I.C.E. Athens — a 3-day executive retreat featuring networking events, speaker programming, and roundtable discussions on the business and craft of game development.

Use code DICEATHENSGEMA10 for 10% off.

September 30, 2026

Event

GEMA AWARDS:
JURY DAY

📍 Los Angeles, CA

One day. Multiple juries.

Senior creative and marketing leaders across television, streaming, film, and video games convene in Los Angeles for a full-day, invitation-only jury experience — deliberating on the year’s most exceptional work and connecting with peers shaping the future of marketing.

Interested in jury?
Apply today!

OCTOBER 2026

October 2026

Event

GEMA AWARDS:
LAUREATE JURY DAY

📍 Los Angeles, CA

Senior creative and marketing leaders across television, streaming, film, and gaming convene in Los Angeles for the final stage of judging, reviewing the year’s most awarded work to determine this year’s laureates.

It’s where top-tier work is not just recognized, but rigorously considered—through conversation, perspective, and collective standard-setting.

Interested in jury?
Apply today!

October 12-14, 2026

Event

GEMA
@ MIPCOM

📍 Cannes, FR

This global market brings together content creators, distributors, and executives shaping the future of television and streaming. GEMA is showing up to connect with our international community and be present where the business of entertainment comes together.

Let us know if you’re attending!

October 15, 2026

Event

GEMA SESSION:
Empowering Women in Entertainment

📍 London, United Kingdom

Presented by EmpowerHER, this session offers an open conversation on the realities, opportunities, and evolution of women’s careers in entertainment marketing.

October 15, 2026

Event

GEMA AWARDS: general entertainment – UK Nominations Night

📍 London, UK

An evening celebrating the nominees and bringing the community together ahead of awards season.

October 16, 2026

Event

GEMA AWARDS:
Jury Day

📍 London, UK

GEMA Awards: General Entertainment – UK

Bringing together leading creatives and marketers to review the nominees and select the winners. Apply to become a juror today!

NOVEMBER 2026

November 5, 2026

Event

GEMA Africa Summit and Awards

📍 Johannesburg, ZA

Celebrates the top entertainment marketing campaigns, teams, and creatives from across the region

November 20, 2026

Awards

GEMA Awards Ceremony: General Entertainment – Asia

📍 Singapore, SEA

An evening honoring Asia’s top work and celebrating 70 years of GEMA’s legacy in entertainment marketing.

November 20, 2026

Awards Show

gema awards: General entertainment – UK +
70th Celebration

📍 London, UK

A gala evening celebrating the GEMA Awards in the UK while marking GEMA’s 70 years of recognising excellence in entertainment marketing.

DECEMBER 2026

December 4, 2026

Event

GEMA @ Art Basel

📍 Miami, FL

This global art fair brings together artists, galleries, brands, and cultural leaders shaping contemporary creativity. GEMA is showing up to connect with our community and be present where art, culture, and storytelling converge.

Let us know if you’re attending!

December 10, 2026

Awards Show

GEMA 70: A Milestone Celebration Is Taking Shape

📍 Los Angeles, CA

For 70 years, GEMA has celebrated the people behind entertainment.

As we prepare to close out this milestone year, we’re exploring opportunities to bring the industry together for a special year-end celebration worthy of this special moment.

*Ticket information, keynote announcements, and additional details will be shared on August 12.

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